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Deva Nutrition is excited to introduce its higher potency Vitamin D supplement that provides 2400 IU of vegan suitable vitamin D per tablet. Scientists have found that people who live in cool climates -whether omnivore, vegetarian or vegan- are more prone to vitamin D deficiency due to insufficient sun exposure. All this is in spite of the fact that some fish contain vitamin D and, most milk, cheese and ice cream are fortified with Vitamin D for those who follow an omnivore or a vegetarian diet. For vegans rules are the same. People who do not get adequate sun exposure or Vitamin D fortified/rich foods are at the risk of developing Vitamin D deficiency unless they supplement.*